If you do not have an organized, high quality database, your BIG DATA is just a lot of BAD INFORMATION. This will cost your company or organization a great deal of money and future revenue. There are a number of problems that can plague your database, and they will cripple your marketing efforts.
Bad data leads to: undeliverable mail, higher production costs, missed opportunities, poor marketing decisions, and reduces customer retention.
Data entry errors are the main cause of poor quality data. They account for over 25% of bad data.
Stale data degrades your database. When your files are not updated regularly, your database can deteriorate as much as 50% in under 3 years.
Missing and inconsistent contact information causing poor delivery rates and lackluster results when sending out variable information.
Identifying data quality issues before starting a project will allow for proper planning,
lower costs, and stronger results.
Let us clean up your database and help you greatly improve your marketing results.
We are a data driven company. Let us drive your data. You will be glad you did.
Call us at 716.864.0299 or email terry@trinity4marketing.com
BIG DATA = BIG RESULTS, BUT.....
Trinity Marketing - A Marketing Services Agency
